Well+Good is a premiere online publication dedicated to bringing the best information about wellness, lifestyle, and healthy living to their dedicated readers. I've worked closely with their team to design their Holiday Gift Guide campaign and optimize/redesign existing portions of their site.
01 — A Personalized Gift Guide
The Holiday Gift Guide features a unique horizontal scrolling mechanic so that users can effortlessly navigate between relevant products, articles, and sponsored content. To further encourage exploration and make the guide feel more personal, a custom quiz was designed to surface relevant content to specific users.
Since its launch, over 1 million users have used this campaign to find the perfect gift for their loved ones.