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Well+Good is a premiere online publication dedicated to bringing the best information about wellness, lifestyle, and healthy living to their dedicated readers. I've worked closely with their team to design their Holiday Gift Guide campaign and optimize/redesign existing portions of their site.


01 — A Personalized Gift Guide

The Holiday Gift Guide features a unique horizontal scrolling mechanic so that users can effortlessly navigate between relevant products, articles, and sponsored content. To further encourage exploration and make the guide feel more personal, a custom quiz was designed to surface relevant content to specific users.

Since its launch, over 1 million users have used this campaign to find the perfect gift for their loved ones.

Well+Good homepage and category page desktop design mockups
Well+Good mobile mockups showing homepage, category page, and product detail informationWell+Good Holiday Gift Guide Quiz desktop and mobile mockups