Founded in 2012, Sakara Life is an organic meal delivery service that sells high-nutrient prefabricated meals and food products to their clients. Since their launch, they've established a cult following with Victoria Secret Angels, celebrities, and wellness gurus.
I worked closely with the Sakara Life team over the course of two years to lead the re-design of their site and optimize their marketing website, e-commerce shop, online magazine, and customer portal experiences.
01 — Educating Prospective Sakaralites
After extensive user research, it was uncovered that Sakara Life's client-facing marketing pages weren't accurately communicating what the brand is and the benefits of the products that they sell.
As a result, the homepage and other key pages were completely redesigned to reflow seamlessly across all devices and clearly communicate the value of Sakara Life for prospective clients.
Additionally, the entire site architecture was restructured to better guide potential and current customers to the purchasing flow in an intuitive way.
02 — Optimizing the E-Commerce Experience
In addition to Sakara's organic meal delivery service, they also offer a la carte wellness products that can be purchased from their 'Clean Boutique.'
The Clean Boutique was re-imagined to incorporate educational, lifestyle, and logistical information so that customers can confidently purchase and know exactly what functional benefits they will receive.
03 — Enhancing the Editorial Experience
Sakara's editorial arm, S-Life Mag needed a refresh as well. The category pages and article pages were optimized to encourage discovery and exploration while also pushing users to learn more about the core offerings of the company.
04 — Bringing It All Together With The Customer Dashboard
Once a client orders the organic meal delivery service, they are directed to a custom customer portal where they can adjust their order, swap meals, browse both the Clean Boutique and S-Life Mag, and get personalized content and products fed to them.
This dashboard was designed to be closely in line with Sakara Life's retention strategy. As a whole, it encourages existing customers to continue to use the platform and engage with the brand even when they may not need to adjust their order at the moment.